Search Engine Optimization

SEO that drives sales.

 

Haypenny Marketing helps companies get on the first page of search engine results – in front of motivated customers. Our search engine optimization team specializes in the critical areas that are key to moving a website higher on search engine ranking results.

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Strategic Search Engine Optimization:

Strategy Development and Competitive Analysis

Our services begin with an in-depth look at your online strategy and how it lines up with your business objectives. After clarifying your strategy, we do an online competitive analysis so that you can compare your company’s online voice with your competitors’.  We develop this analysis through the use of sophisticated listening and monitoring tools.

Keyword Research

We identify the keywords that motivated buyers use when searching for your products or services to ensure your company will receive a high return on investment. Haypenny Marketing develops keyword lists for each section of your website and then teaches you how to properly leverage your targeted keywords.

Link Building

We capture relevant in-bound links from the right websites to increase the search ranking results of your website. Building a well-rounded link building system that includes many kinds of links is an important element to create a cascading effect and raise the search engine results of your website.

Local Search Engine Optimization

Do you want local customers in your city or state to easily find you through an on-line search? Local search engine optimization tactics should be applied to the code and front-end content of your website. Local search specifically targets local consumers who are ready to buy your products or services.

Benchmark Reporting

Knowing where to allocate your resources and how to track your return on investment should never be a ambiguous. Haypenny Marketing believes in delivering clear, measurable reports.

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Do you want your website to receive higher search engine ranking results?

Contact Haypenny Marketing Today!

 

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