SEM FAQ

Learn about search engine marketing (SEM).

 

Below are frequently asked questions regarding search engine marketing. If you have a search engine marketing question that is not in our FAQ section, ask us directly through our contact us page. We will post the answer for you here, or create a full blog post to answer your question in detail. At Haypenny Marketing, we pride ourselves in providing resources and answering questions, even if you’re not our customer.

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Search Engine Marketing FAQ:

What is search engine marketing?

How can we show a return on investment (ROI) with social media marketing?

How are successful companies leveraging Facebook to increase sales?

How can we get our website to be more prominent in local search results in our city/town?

What are some simple tips for improving search engine optimization for our company?

Should we hire an intern to handle our social media marketing?

Why should we work with Haypenny Marketing for our search engine marketing needs?

 

What is search engine marketing?

Search engine marketing (SEM) is the fastest growing form of advertising to hit the web. At the core of search engine marketing is a website that is very easy for search engines to find, understand and serve up to people on search engine results pages (SERP’s). Commonly, you will see search engine marketing referred to as the paid advertising activities online. Search engine optimization, on the other hand, is commonly referred to as the proper website structure, keyword research and link building activities that improve the search engine results for a website. At Haypenny Marketing, we also view social media marketing as a a component of search engine optimization as it is becoming a more important ranking factor as search engines improve their algorithms.

 

How can we show a return on investment (ROI) with social media marketing?

Social media marketing is a vast and complex world. The best way to show a return on investment with your social media marketing efforts is to focus on contests, sweepstakes, coupons, and group purchasing on Facebook and Twitter. These activities can give your company warm leads for your emailing marketing campaigns. Content marketing can also be used with social media marketing campaigns to position your company as a thought leader and then carefully sell to your audience with special fan only offers. Social media marketing is different for every company though, and it must involve tailored outreach and communication methods to match the customers needs.

 

How are successful companies leveraging Facebook to increase sales?

Companies are successfully leveraging Facebook to increase sales by either integrating e-commerce tools directly into their Facebook page or by collecting emails through contests and sweepstakes to increase the volume of their email marketing efforts. Facebook marketing for increased sales means that companies have to not only engage their Facebook Fans, but also give them an incentive to take action.

 

Here are some quick ideas to get you started: Submit your company (along with a picture) to Google Places and to local directories, include your location on your title and meta tags, get your reviews and testimonies on your website, use a local telephone number, make your website as SEO-friendly as possible and target localized keyword phrases.

 

What are the some simple tips for improving search engine optimization for our company?

The most common mistake we see at Haypenny Marketing is companies implementing search engine optimization (SEO) improvements in the wrong order. It is important to think about SEO like you would think about building a house. You would not try to add the roof on before you have created a strong foundation, framework and walls. So how can you apply this concept to your SEO efforts? Download our free white paper titled, The Essential Building Blocks of Search Engine Optimization to implement simple improvements today.

 

Should we hire an intern to handle our social media marketing?

There is a lot more that goes into social media marketing than just putting out Facebook and Twitter updates. Specific, detailed techniques and tracking systems need to be followed if you want to see a real return on investment. More importantly, your brand stands on the front line of your social media marketing broadcasts so it is important that your social media strategy is clearly established and monitored. You would not put an inexperienced person in charge of your offline marketing, so don’t do so with your social media marketing either.

 

Why should we work with Haypenny Marketing for our search engine marketing needs?

When you work with Haypenny Marketing, you work directly with Kevin Long. Kevin created Haypenny Marketing to dispel the myths of search engine marketing. He works directly with his clients to strategically save them company money while increasing their revenue. Kevin Long has over 15 years of experience in search engine marketing and he knows how to implement to most cost effective tools that demonstrate a clear return on investment. Best of all, Kevin only brings on additional consultants from his network when needed for bigger projects, which is a cost saving benefit to the clients who do not get high overhead agency costs built into their contracts. When you work with Haypenny Marketing, you will work directly with Kevin Long who knows how to get the job done right.

 

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