I had the honor of monitoring a panel called “Mobile on the Move – 2012 Trends and Beyond” at the last Innovation in Motion monthly gathering. We had some great conversations, a few good laughs and some interesting predictions were made. Check out the video recordings below:

Full Panel Discussion:

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Scott Townsend, Marketing Manager at Urban Airship (Highlights):

Highlights from: Ben Leftwich, Account Executive at Anvil Media (Highlights):

Highlights from: Dave Shanley, Founder and CTO at CrowdCompass (Highlights):

Innovation in Motion panel discussions take place on the first Thursday of every month. To learn more about the upcoming topics that are focused on digital marketing and online innovation go to the Innovation in Motion Meet-up page.

Mobile technology has changed many things in our lives including search. So it is possible that mobile will soon reduce search? Scott Townsend from Urban Airship thinks so. Scott talked to me about how push notification, search, and personal interests will be a big area of development in mobile marketing.

Urban Airship powers the world’s most successful mobile apps. Thousands of companies utilize Urban Airship’s innovative platform to engage target audiences and increase app revenue streams through push notification, rich messaging, in-app purchase, subscriptions and data tracking.

On December 1st, Scott Townsend will be speaking on the Innovation in Motion panel. The panel event is free but RSVP is required. RSVP at http://www.meetup.com/Innovation-in-Motion/

The panel members had tons of experience on the topic and all the information shared was extremely relevant to my own start-up. Thanks for a great session!- Balki Kodarapu

Interesting speakers. Excellent information about using blogs and keywords to drive people to your site plus analytical tools. Well attended event; plenty of people interested in networking plus the topics at hand. – Holly Justice

Great topic, excellent panel and adept moderation. I’m excited for the next event on mobile. – Loren Hadley

Watch the recorded video and learn more about the panelists from the November Zero Moment of Truth discussion:

Panelists:

Dayn Wilberding, Director of Digital Culture at Grady Britton
Jamie Beckland, Digital and Social Media Strategist at Janrain
Ryan Lewis, President of Bonfire Social Media

Nov 3rd, Zero Moment of Truth Panel Discussion:

NEXT PANEL: December 1st at 6pm
TOPIC: Mobile on the Move – 2012 Trends and Beyond
COMPANIES ON THE PANEL: Urban Airship, Anvil Media and CrowdCompass
RSVP REQUIRED: Innovation Meet-up Page – http://www.meetup.com/Innovation-in-Motion/

Ryan’s advice was that early market research that involves in-depth listening tools will pay off during your marketing process. He went on to say that when you are developing your tactics, it is important to use listening tools such as Radian6, Sysomos or Viral Heat to develop good market research. These tools will help you separate the noise from the people that you are trying to reach. So before you spend the time and money to develop your content, leverage listening tools to discover 1) popular topics 2) effective distribution channels for the topics and 3) a base-line audience who is already interested in the same topics.

Meet Ryan in Person on Nov 3rd:

Join Ryan Lewis and other social media marketing experts who will be speaking at the November 3rd Innovation In Motion gathering. This panel discussion will focus on “The Zero Moment of Truth – A New Model for Modern Marketing.”

RSVP for this FREE event here.

Can’t attend the discussion in Portland? Watch it live and ask panelists questions on November 3rd at 6pm at this URL – www.livestream.com/innovationinmotion

Jamie Beckland, the Digital and Social Media Strategist at Janrain, talks about how the Zero Moment of Truth marketing will most likely happen online. Businesses that want to find customers on a large scale, compared to what they can accomplish with face to face interactions, will need to leverage all the touch points along the Zero Moment of Truth marketing path. Janrain has some interesting technology that helps companies leverage social profile data to understand their users and then figure out the best way to have a positive first interaction with them.

November 3rd Panel in Portland:

Join Jamie and other interactive marketing experts for innovative case-study examples and a lively discussion about what the Zero Moment of Truth means for both large and small brands.

RSVP for this FREE event here.

Can’t attend the discussion? Watch it live and ask panelist question on November 3rd at 6pm at this URL – www.livestream.com/innovationinmotion

The October discussion was “The Future of Internal Collaboration Tools.” The room was full of software developers, marketers and strategy consultants. The expert panelists included:

• George Huff, CEO of Opal Labs
• Courtney Timm, Marketing Manager of FMYI
• Jennifer Walts, SharePoint Consultant

If you missed the October meeting, check out the videos blow:

Full Panel Discussion:

 

Highlights from Opal:

 

Highlights from FMYI:

 

Next Innovation in Motion Meeting (first Thursday of every month): November 3rd at 6pm

Topic: “The Zero Moment of Truth” – Google’s model for modern marketing

Companies Represented on the Panel: Janrain, Bonfire Social Media, Grady Britton

Cost: Free but RSVP required. RSVP at one of the following groups:

• Meet-up Group: www.meetup.com/Innovation-in-Motion
• LinkedIn Group: www.linkd.in/joininnovation
• Facebook Group: www.facebook.com/innovationinmotion

Dayn Wilberding, the Director of Digital Culture at Grady Britton in Portland, says the Zero Moment of Truth is leveling the playing field. He discusses how blogs and social media are being used to reach people who do their shopping before they enter the store. He also mentions that brands who want to capture consumers who are looking to form a deeper relationship with their brand are leveraging this opportunity.

Event: Zero Moment of Truth panel discussion, November 3rd at 6pm in Portland

Join Dayn Wilberding and other digital marketing experts who will be speaking at the November 3rd Innovation In Motion gathering. This panel discussion will focus on “The Zero Moment of Truth – A New Model for Modern Marketing.”
RSVP for this FREE event here.

Can’t attend the discussion – watch it live and ask panelist question on November 3rd at 6pm at this URL – www.livestream.com/innovationinmotion

Jennifer will be speaking at Innovation in Motion on October 13th as we tackle the online innovation topic of “The Future of Internal Collaboration Tools”. Gearing up for this event, I asked Jennifer why there seems to be such a high failure rate when it comes to companies attempting to use SharePoint for their internal collaboration tool. Jennifer explained to me the top three factors needed to successfully use SharePoint to increase productivity:

1) Strategy – You need to know exactly what you want to do with the tool.
2) Adoption – If you want your employees to use a new tool, you need to clarify the value.
3) Education – Teach your employees how to use the tool.

Join Jennifer and others on October 13th at Innovation in Motion monthly Meet-up.

This brings me to my next point. Are companies really ready to leverage social media tools to improve their productivity? I recently looked at popular internal collaboration tools that companies are using to improve internal productivity. I know thousands of companies are using (or attempting to use) these tools but I am still wondering about the long term results. One thing I have learned for sure is that the barrier to access is much lower with the new internal collaboration tools.

Justin Yuen and Courtney Timm from FMYI (For My Innovation) talk about how it has become a lot easier to leverage internal collaboration tools because of the onset of social media and cloud computing. FMYI will be at the next Innovation in Motion meeting to discuss the future of internal collaboration tools. Here is a sneak preview of the trends they see happening in this space right now:

Here are seven Facebook advertising help tips to think about when targeting on Facebook:

1. Ad Builder:
When using Facebook’s ad builder, do not use excessive punctuation or capitalization, because Facebook sometimes rejects these ads.

2. Suggestions:
When pricing the cost per click of your ads, don’t rely on Facebook’s suggested ad, as it will commonly get disapproved. Experiment over time and you will find a magic number for each ad.

3. Interests:
Check out the fans of your competitors to get a sense of interests. Make a list of common characteristics, and use it to brainstorm. Facebook’s suggestions list might give you ideas as well.

4. Search:
You will enter in the location and demographics of the Facebook users that you want to target. Just as in paid search, identifying your highest performing paid search terms can give you a head start in targeting the ideal audience.

5. Themes:
Facebook allows you to use relevant keywords for use in the “Interests” section. Make sure you are thoughtful about how you use these keywords. Narrow in on themes rather than individual terms to translate from search keywords to keywords that represent interests. For example, if you sell outdoor shoes, use interests like “10k races” or “hiking groups.” Be careful not to be too general. General terms can be displayed in front of too many people, which will end up diluting traffic quality. Lastly, do not forget to click on the “Advanced Demographics.” There you will see even more options for honing in on your target market.

6. Networks:
You can choose to target your network (profiles that are only connected to the page you manage) or general results (general Facebook options). You can experiment to see what works best.

7. Re-targeting:
It helps to apply re-targeting and price variances to each of your segments. There are many demographic options to pick from when you are targeting your segmented audiences for Facebook ads. Measure the performance of each sub-segment in terms of clicks and conversion; that way, you can calculate appropriate bids for each segment. Understanding how your segments perform will allow you to drop your price per bid on low-performing segments and increase bids for your high-performing segments.

I hope these Facebook advertising help tips helped! If you want more information on Facebook Marketing, get a free company of our Facebook white paper.