Mobile on the Move [Video Panel Recording]

What does Urban Airship, CrowdCompass and Anvil Media all have in common? They are Portland based businesses that understand the value of mobile and have a good perspective on the direction it is heading.

I had the honor of monitoring a panel called “Mobile on the Move – 2012 Trends and Beyond” at the last Innovation in Motion monthly gathering. We had some great conversations, a few good laughs and some interesting predictions were made. Check out the video recordings below: {…}

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  |   Author: Kevin Long   |   0

Mobile Trends Panel Discussion

Remember when search meant sitting in front of your desktop computer and waiting for the dial up connection to happen? Remember when you bought your first laptop and wireless router, allowing you to search from your very own living room?

Mobile technology has changed many things in our lives including search. So it is possible that mobile will soon reduce search? Scott Townsend from Urban Airship thinks {…}

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  |   Author: Kevin Long   |   0

Panel Video: Zero Moment of Truth

For those of you who missed it, the Innovation in Motion panel discussion in November focused on Google’s Zero Moment of Truth marketing model. The panelist were amazing and the room was full of interesting Innovators. Here are some quotes from the Innovation Meet-up page:

The panel members had tons of experience on the topic and all the information shared was extremely relevant to my own start-up. Thanks for a great session!- Balki Kodarapu

Interesting speakers. Excellent information about using blogs and keywords to drive people to your site plus analytical tools. Well attended event; plenty of people interested in networking plus the topics at hand.Holly Justice

Great topic, excellent panel and adept moderation. I’m excited for the next event on mobile.Loren Hadley

Watch the recorded video and learn more about the panelists from the November Zero Moment of Truth discussion: {…}

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  |   Author: Kevin Long   |   0

How to Find Research that Drives Results

Google has been touting their Zero Moment of Truth marketing theory lately. When I asked Ryan Lewis, President of Bonfire Social Media, what he thought about this theory, he remarked that it was just that – a theory. Ryan explained how understanding a customer journey is one thing, but the marketing tactics a company must take to engage customers is another thing altogether.

Ryan’s advice was that early market research that involves in-depth listening tools will pay off during your marketing process. He went on to say that when you are developing your tactics, it is important to use {…}

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  |   Author: Kevin Long   |   0

Influence Customers Before Point of Purchase

Eighty-three percent of shoppers make their purchase decisions prior to entering a store. This means that marketers now need to ensure that consumers receive a consistent and positive experience from the Zero Moment of Truth to the point of purchase and beyond.

Jamie Beckland, the Digital and Social Media Strategist at Janrain, talks about how the Zero Moment of Truth marketing will most likely happen online. Businesses that want to find customers on a large scale, compared to what they can accomplish with face to face interactions, will need to leverage all the touch points along the Zero Moment of Truth marketing path. Janrain has some interesting technology that helps companies leverage {…}

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  |   Author: Kevin Long   |   0

Panel Videos: Internal Collaboration Tools

Haypenny Marketing sponsors a free monthly thought leader panel discussion called Innovation in Motion. Each month, Innovation in Motion tackles a different topic focused on online innovation and interactive marketing.

The October discussion was “The Future of Internal Collaboration Tools.” The room was full of software developers, marketers and strategy consultants. The expert panelists included: {…}

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  |   Author: Kevin Long   |   0

Zero Moment of Truth Marketing

Remember when shoppers used to go to stores to actually “shop?” Marketers targeted that split second decision when customers made up their minds about a product within the first few seconds of encountering that product on the shelf for the first time. In 2005, Procter & Gamble coined this interaction as “The First Moment of Truth.” With the rise of internet use today, shoppers are now experiencing many brand interactions before they see the product on a shelf. This phenomenon (and marketing opportunity) is what Google is calling the {…}

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  |   Author: Kevin Long   |   0

Why Do Internal Collaboration Tools Fail?

Jennifer Walts is all about getting things done. As a former Microsoft employee and now a SharePoint consultant, she is a believer that internal collaboration tools can help companies achieve their goals.

Jennifer will be speaking at Innovation in Motion on October 13th as we tackle the online innovation topic of “The Future of Internal Collaboration Tools”. Gearing up for this event, I asked Jennifer why there seems to be such a high failure rate when it comes to companies attempting to use SharePoint for their internal collaboration tool. Jennifer explained to me the top three factors needed to {…}

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  |   Author: Kevin Long   |   0

Working Together Online – “It’s Just So Much Easier Now.”

Remember when company intranets were the big, exciting thing? Information flow would go through a gate keeper. Technology updates were expensive and time consuming. Real dialog and information exchange was very limited. I could go on and on about why I hate company intranets.

This brings me to my next point. Are companies really ready to leverage social media tools to improve their productivity? I recently looked at popular internal collaboration tools that companies are using to improve internal productivity. I know thousands of companies are using (or attempting to use) these tools but I am still wondering about the long term results. One thing I have learned {…}

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  |   Author: Kevin Long   |   1

Need Some Facebook Advertising Help? Here are 7 Killer Tips

Facebook offers an excellent platform for data collection. Facebook users generously list their demographic information, interests and more on their profile page. Facebook (and marketers) use these details for targeted advertising. If you need some Facebook advertising help to capture this data, go no further. Regardless of whether you are building a fan base, running a contest or promoting an event, you should create your target segments first, then tailor your ads to match your segments. That will be the key to your success. {…}

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  |   Author: Kevin Long   |   0

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